From September 22 to 28, 2025, Cocchi celebrates Negroni Week, the global event dedicated to the world’s most iconic Italian cocktail, with an exclusive format: the Negroni European Tour.

A virtual menu will travel across Europe featuring seven original Negroni twists — each inspired by a different country and crafted by outstanding bartenders.

An international celebration connecting professionals, enthusiasts, and brands, the tour will span cities from Sweden to Greece, passing through England, Denmark, France, Spain, and Italy.

For this journey of creativity and flavor, Cocchi has partnered with some of the most acclaimed venues on the European mixology scene:

A Bar Called Gemma (Stockholm) – A Bright Day (Akvavit, Cocchi Americano, Mezcal, Marinated Grapes, Vetiver)

The Emory Rooftop (London) – Cocchi Cortado (Campari, Cocchi Storico Vermouth di Torino with Coffee Beans, Corn Liqueur, Rum, Hazelnut Air)

Deco (Copenhagen) – Danish Summer Negroni (Gin, Campari, Cocchi Storico Vermouth di Torino, Homemade Strawberry Wine, Elderflower Liqueur, Verjus)

Candelaria (Paris) – Zsa Zsa (Jasmine Gin, Fermented Blueberry, Italian Bitter, Cocchi Storico Vermouth di Torino, Cocchi Barolo Chinato, Coconut)

Gucci Giardino 25 (Florence) – Origini (Cocchi Storico Vermouth di Torino, Bitter Fursetti, Sabatini Gin, Celery Bitter, Apple, Hay, Pollen, Whole Milk Wash)

Lovo (Madrid) – Unusual Negroni Cocchi-Groni (Cocchi Storico Vermouth di Torino, Gin, Campari, Fat-Washed with Coconut Oil and Pineapple)

The bar in front of the bar (Athens) – Coffee Negroni (Gin, Bitter, Cocchi Storico Vermouth di Torino, Mint, Chocolate)

Negroni Week 2025 thus becomes not only a tribute to the cocktail that made history but also a contemporary journey through cultures, flavors, and interpretations that continue to renew its legend.