Happy Year of the Rooster!

On January 28th starts the year dedicated to the Rooster, the tenth of the 12 Chinese zodiac signs.

For us it’ll be the year of the Cocchi striped futurist rooster – an icon for Cocchi Americano Bianco and Cocchi Rosa – therefore the year of Cocchi Aperitif, of Spritz and Aperitif ritual, of the awakening, of the naturality and of the town of Asti as well, of which the Rooster is symbol.

Throughout the year, under this title we’ll tag various initiatives around the world and on the socials, all dedicated to good taste, Italian style, responsible drinking and joy to share.

Everyday we’ll post on Giulio Cocchi Instagram a photo representing a rooster and a bottle of Cocchi Americano or Cocchi Rosa. Share your pictures with us, the author of the most interesting one will receive one of our limited edition posters “The Year of the Rooster”.

Come on to work now! Let’s search an auspicious rooster and a bottle of Cocchi Americano!

Gong Xi Fa Cai!

#CocchiRooster