From Sunday 23rd June to Sunday 30th June 2024, the third edition of Vermouth di Torino Week will be celebrated in Italy and around the world. This event, conceived by the Vermouth di Torino Consortium, is dedicated to sharing knowledge about the famous Piedmontese aromatized wine, its appellation, and its use in mixology.

Cocchi, producing Vermouth di Torino and other aromatized wines since 1891, has always been at the forefront of rediscovering and promoting Vermouth. This year, Cocchi will participate in Vermouth di Torino Week by collaborating with Italian venues that choose to join.

Several events are scheduled by Cocchi in collaboration with partners and with the participation of high-level Italian and international speakers.

25th June 2024: “Whisky meets Vermouth di Torino” with Michele Mariotti

As part of the Vermouth di Torino Week events, on 25th June 2024 at 4 PM, Cocchi will host a masterclass titled “Whisky meets Vermouth di Torino” at Villa Sassi in Turin. Bartender Michele Mariotti from Gleneagles will lead the session aimed at professionals (bartenders and industry press).

“Scotch Whisky and Vermouth have been paired in myriad classic cocktails for centuries,” explains Mariotti. “The sweet-bitter elements of Vermouth pair perfectly with the body of Scotch, which brings great diversity into play. I love whisky because it can add a savory note to Vermouth-based drinks, like a Reverse Rob Roy.

“At Gleneagles, we use Vermouth and Scotch in various cocktails. In the Book of Berries menu at the American Bar, we use Vermouth to add a third dimension to some of our cocktails. For some of our drinks, we use secondary ingredients from berries, like seeds and peels, and try to reduce the use of fresh citrus, which means we need an ingredient that adds a balance of sweet and bitter to create an exceptional drink. This is a void perfectly filled by aromatized wines, especially Vermouth.

“In the masterclass, we’ll explore which elements of Whisky can be enhanced with Vermouth and how to manage the creative process behind a menu to have a diversified selection of drinks in a conceptualized menu.”

To participate in the masterclass, email benvenuti@cocchi.com

Following this, from 6:30 PM to 10 PM at Cloud9 in Villa Sassi, enjoy cocktails with whisky and Vermouth di Torino prepared by Michele Mariotti: the event is open to all.

26th June 2024: Vermouth in Court at Castello di Lucento

Organized by Carta Italia at Castello di Lucento, from 6 PM to 7:30 PM, guided tour of the castle with introduction by Tommaso Varaldo, president of the AIEF Foundation; visit to the collection of paintings by Eugenio Bolley; Vermouth di Torino seminar led by Fulvio Piccinino, with a tasting of Vermouth Cocchi paired with chocolate.

Information and registration at: 3485212825 / info@cartaitalia.eu

27th June 2024: Cocchi Vermouth Experience – Create your own Vermouth

Organized by Esperienza and guided by Fulvio Piccinino, at 8 PM at Casa Marchetti on Piazza CLN, 248 in Turin, create your own Vermouth di Torino and listen to stories and anecdotes about the famous aromatized wine. Tasting of Vermouth di Torino Cocchi.

Info: https://esperienza.com/esperienze/vermouth/

6th July 2024: “Cinema in Vigna” with Vermouth & Tonic

**—> PLEASE NOTE: The screening originally scheduled for 29th JUNE HAS BEEN POSTPONED TO 6th JULY, due to bad weather <—

From 7:00 PM, enjoy an aperitif with Vermouth & Tonic in the Bava vineyard in Tuffo, Cocconato, followed by a film screening at 9 PM of “The Great Gatsby” (2013), directed by Baz Luhrmann.

The film, based on F. Scott Fitzgerald’s novel, tells the story of the mysterious and fascinating millionaire Jay Gatsby (played by Leonardo DiCaprio) and his obsessive love for Daisy Buchanan (Carey Mulligan). A work that captures the essence of the American Roaring Twenties with splendor and drama, made even more evocative by the vineyard setting.

Info and reservations: benvenuti@bava.com | 0141907083.

30th June 2024: Olfactory Workshop: Create your Vermouth-inspired perfume

Organized by Essentiàlia, in the educational classroom of the Mercato Centrale in Turin, in two sessions of approximately 40 minutes each, at 5 PM and 6 PM, enjoy an olfactory tasting and workshop.

The workshop includes a tasting of Vermouth Cocchi and an olfactory exploration of the notes that best represent the bouquet of herbs and aromas contained in the wines. Afterwards, each participant can create a 10ml eau de toilette in a practical roll-on bottle inspired by the discovered vermouths.

Information: info@essentialia.cloud

Daily: Cocchi Vermouth and Casa Marchetti

Experience the unique taste of Cocchi Vermouth di Torino gelato at Casa Marchetti on Piazza CLN, 248 in Turin.

All appointments for Vermouth di Torino Week can be found on the official event website.