Cocchi at Vinitaly 2018 with the second edition of Riserva La Venaria Reale

It’s time to release the second edition of Riserva La Venaria Reale, the Vermouth launched two years ago to coincide with the 125th anniversary of Asti vermouth-producer Giulio Cocchi.


After the complete sell-out of the first 1891 exclusive celebratory bottles, Cocchi will be presenting this traditional Piedmontese Vermouth, created in partnership with the Reggia di Venaria, at Vinitaly 2018, in the new format (500 ml bottle in the iconic triangular box also used for our Barolo Chinato).


We look forward to seeing you from Sunday 15 to Wednesday 18 April at the Cocchi stand in Verona (Pavilion 10 Piemonte stand Q3) to taste this expression of the “Riserva” category.


The recipe, selection of botanicals and ageing time of Cocchi’s Riserva La Venaria Reale are all the result of in-depth study to ensure compliance with historical and geographic tradition. Riserva La Venaria Reale Vermouth has a strong identity with regard to both territory – Piedmontese wine and herbs from the Alps – and history, commemorating the essential role played by the Royal House of Savoy in the birth of modern vermouth.


To emphasise and highlight this link, Cocchi cultivates a small patch of artemisia absinthium, the herb that forms the base of Vermouth di Torino, in the potager royal at the Reggia di Venaria.


The connection is also reflected on the label and the new triangular box of Riserva, with a townscape of Venaria taken from the Theatrum Sabaudiae (Theatre of States of the Duke of Savoy), the collection of about 150 townscapes of the city of Turin, reproductions of monuments, and coloured etchings, some by the leading artists of the time, of outstanding beauty, commissioned at the end of the 17th century by King Carlo Emanuele II and sent to the monarchies throughout Europe to present the Duchy of Savoy as a powerful and splendid State.



The style of Cocchi Vermouths makes them identifiable as products with a strong personality, immediately recognisable by the intensity of their floral freshness, spicy aromas and rich flavours.
Cocchi Riserva is the finest expression of this style, which prioritises the wealth and aromatic density of spices, after spending six months in the bottle.
The term “Riserva” doesn’t mean that the product has aged in the barrel, as this would affect the complex aromatic balance, favouring oxidation and tannic components, but the enhancement of the formula and production know-how.
Just like Cocchi Storico Vermouth di Torino, the wine used is a dry muscat, aromatised with a formula particularly rich in artemisia, rhubarb, alpine herbs and a touch of Piedmontese mint.
This composition accentuates the pleasant balsamic effect and conveys a surprising freshness, making this Vermouth ideal for mixing with aged rye whiskey and bourbon.

Dark but free from caramel, it is sweet enough to be a delicious tipple with ice and lemon zest, or as an afterdinner drink.



Alcohol content: 18%
Bottle size: 50 ml
Ingredients: wine, sugar, alcohol, aromatic herb and spice infusion.
The alcohol content (18%) makes this a robust Vermouth which keeps very well even after opening the bottle, as long as it is closed tightly.
Once opened, keep chilled and drink within a month.


Giulio Cocchi was established in Asti in 1891.

This historical company is known for the production of Vermouth (particularly its Storico Vermouth di Torino, Dopo Teatro Vermouth Amaro and Vermouth Riserva La Venaria Reale), Aperitivo Americano (white and red), Barolo Chinato and Alta Langa Docg.


Cocchi still makes its special wines using the original recipe created by the company’s founder.

Artisan production, strictly selected ingredients and the finest quality made Cocchi an immediate international success, as proven by early 20th century export documents: from New York to London, from Sydney to Colonial Africa and Venezuela.