Cocchi Vermouth continues to rank among the favorites of top international bartenders, claiming first place in the Best Selling Brands and Top Trending Brands categories of the Annual Brands Report, compiled by the renowned British magazine Drinks International.

The Annual Brands Report, based on the preferences of the most influential professionals in the beverage industry, is regarded as one of the most authoritative rankings worldwide. The research is conducted across 100 venues selected from recent editions of The World’s 50 Best Bars (1-100), the Spirited Awards by Tales of the Cocktail, as well as national competitions like the 50 Best Bars in North America and Asia, and other global contests such as the Class Bar Awards and similar events.

This double recognition replicates last year’s success and consolidates the historic company from Asti as an essential reference brand for the world’s finest bartenders.

Cocchi proudly celebrates this milestone, which bears witness to the constant appreciation and uncompromising quality of its products, the undisputed protagonists of international mixology.

THE SURVEY METHOD

Drinks International’s annual report draws up top ten rankings by product category (not just Vermouth, but also Gin, Amari and Whisky, for example), each ne split into two segments: Best Selling, based on sales volumes in the specific high-end bar channel, and Top Trending, which rewards the trendiest brands.

The rankings are put together on the basis of feedback from a panel of industry experts (venue owners, bar managers and bartenders) on the three best labels in their venues for each of the two rankings.

“Consistency in quality and service over the years: these are the key drivers behind Cocchi’s rise to and retention of this leading position. It’s an outstanding achievement for the brand, but also for the Vermouth di Torino designation, which has now reached the top of the rankings,” says Cocchi’s CEO, Roberto Bava. “We were also delighted by Jane MacQuitty’s statement in The Sunday Times: ‘Cocchi Vermouth di Torino is a festive Negroni essential from the gold-standard vermouth producer.’ Our Vermouth continues to affirm itself as a classic in its category.”

2025: no. 1 best selling brands – no. 1 top trending brands

2024: no. 1 best selling brands – no. 1 top trending brands

2023: no. 1 best selling brands – no. 1 top trending brands

2022: no. 2 best selling brands – no. 1 top trending brands

2021: no. 2 best selling brands – no. 2 top trending brands

2020: no. 1 best selling brands – no. 1 top trending brands

2019: no. 3 best selling brands – no. 1 top trending brands

2018: no. 3 best selling brands – no. 1 top trending brands

2017: no. 2 best selling brands – no. 2 top trending brands